We pitched for Tourism Ecuador and won the business. The Brief was to be in two phases. The first phase needed to be live quickly with the second to follow up later with more imagery.

Everyone knows Ecuador for the Galapagos Islands, or rather everyone knows of the Galapagos Islands. To get there you have to go through Ecuador, and that is were the problem lies. No one knows what a diverse and captivating place the the country is and tourists use it as a jumping off point for a trip to see Darwin’s playground. There is so much to see and do in Ecuador from Amazing Flora and Fauna to the wild surf and wilder beach parties.

We quickly realised that as Ecuador is such an undiscovered country there weren’t really many good quality images available to us. This is something that we could look in to in the later phases. We presented four routes but the client really bought in to the simplicity of this typography route. The simple approach utilising the colour palette from the logo was rolled out across press, outdoor, digital outdoor and online.

Equador Travel_H264 width=”200″ height=”360″

Banner ads – MPU 300 x250

Banner ads – Leaderboards 720 x 90

Tourism Ecuador Press – Full page ad.

Tourism Ecuador Outdoor – 96 Sheet.

Tourism Ecuador Outdoor – Taxi side.

Tourism Ecuador Outdoor – bus side.