We were invited to pitch for the redesign of the templates for their worldwide presence online. Basically the US and EMEA. Rather than just push some colours round the page and reorganise it a little we pushed the communication a little further.

After a little research we found some case studies and pulled out some great insights. Ricoh’s innovation had saved their customers time, money and boosted Green Credentials.

We heroed these elements on the main strip of the homepage. Anyone can sell you grey boxes but here we show the benefit of engaging with Ricoh as a brand up front then guide them through the rest of the site.

Homepage – Nurse & Engineer options

Homepage – Green option & Help me dropdown

Lower pages – My Ricoh & Product detail page