Eristoff asked us to look at their brand guidelines for them. The last time it had been updated was over five years earlier and like many brand guidelines it was a ring bound document with history, strategy and logo usage documentation with a CD in the back containing images and logos.

As they had been launching new flavour variants, to roll this all out again would have proved to be quite complicated and expensive. They did have a basic text based file database for sharing files with suppliers but the front end wasn’t really up to the job. Files could be downloaded but the sitemap and navigation were very limited with no images or thumbnails. Unless you knew the file name you were looking for it was a bit hit and miss.

We came up with an online solution that allowed the user to be engaged with the brand with impactful full screen images on every page. Javascript apps unsure the user is engaged with the content and users can download logos, images, product shots, PDFs, PPT presentations and press releases really easily either individually or as a complete toolkit package.

Because it is all database driven all the guideline documentation it is all completely updateable. The site is easily navigated with each section of the sitemap using a different background image from the ‘Land of the Wolf’ ATL campaign imagery. The product section takes on each flavour variant for its background.

This site went down really well with the client as it allowed all of their suppliers, strategic partners and local offices easy access to all of the brands assets quickly and easily in an inspiring and immersive way.

Product pages with different ATL imagery for each flavour variant. Eristoff Original, Eristoff Gold, Eristoff Red and Eristoff Black.

Cocktails page with Concertina Javascript app

Tools and Resources. Guidelines and logos page with download functionality