The problem:
Cobra is the UK’s favourite lager – in Indian restaurants. But nobody touches it in pubs, even though it’s more and more available.

The insight:
Cobra’s less gassy than other lagers, so it goes down more easily. That means you can have a few in the pub without that bloated feeling getting in the way of good old fashioned banter.

The solution:
We created an animated campaign that featured three everyday blokes in a pub having a gas-free chinwag. The conversations were ad-libbed from a series of starting scripts, giving it a completely authentic feel. The campaign was illustrated by Simon Spilsbury, and animated by 12Foot6.

The campaign was spread across Cinema,  Idents on the TV channel Dave, Trade and Consumer Press and Outdoor.

TV/Cinema Ads – Bald, Lizard and football

Bald TVC

Lizard TVC

Idents – Kareoke, Festival, DJ, Cocktail, Texture, Bank, Gastopub & BBQ

karaoke Ident

Festival Ident

Half page in the London Lite
Tactical ad. to coincide with the banning of alcohol on the the London Underground.

Full page ads
Sunday Times Magazine & Observer Magazine

Outdoor
6 Sheet roadside, 6 Sheet underground and underground LEP.

Outdoor
Phonebox and Taxiside