The task
We were given the task of creating a 360 campaign for Beechams All In One. Grey London were in the process of shooting TV ads in Canada and were creating press and poster executions. How could we use other media to support the above the line?

The proposition was that some people will use ridiculous and outrageous methods to cure the symptoms of the common cold. But Beechams don’t. The executions included. Plunging into an icy pool. Self flagellation and the application of leeches.

The Solution
We put together a support campaign that used digital signage media as well as online advertising.

Using assets from the TV and print we created Digital escalator panels (D-Ep) which ran on London Underground, Transvions at Main line train stations and MPU flash video ads which ran on The Sun and T3 online. We also created an imersive expandable banner which allowed the user to ‘play’ with all of the executions before engaging with brand. To ensure consistency we used the same actor used in the TV ad.

TVC (created by Grey London)

Expandable banner

Transvision

MPU Flash video

D EP – Ice Hole

D EP – Leech

D EP – Self Flagelation