
This HTML email was a proactive piece timed around the clocks going back. Not only would it serve as a reminder to reset your clocks but also acted as a drive to trial. The idea here was to send this tactical email to existing Dolce Gusto consumers introducing them to a new flavour of coffee [...]

In September ’08 Titan launched a competition to promote their huge new outdoor space. It is 3m high and 73m long and runs along the busy lines at Euston station. Nescafe had just launched their collections range on TV and online and it seemed like the perfect opportunity to add to the mix with a [...]

Soya milk traditionally has a chalky texture. Silk Soya milk has a surprisingly creamy sweet flavour and had been selling well in the US. A behavioural change had been taking place and people were switching to Soya milk as a healthy alternative to milk regardless of whether they had a lactose intolerance or not. There [...]

Global Dividend Fund This scamp was initially liked. Unfortunately another fund was running an ad featuring two divers. It considered to be too close as they were both underwater. Some might say a tenuous link but some political issues are best avoided. An alternative route was put forward but in the end the brief was [...]